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The Road Less Traveled

unicyclist San Francisco

I shot an advertising campaign for BikeOne unicycles. The concept of the project was anywhere you ride a unicycle is, “the road less traveled”. The shots were a mix of realism and fantasy which is what I like. To get that, I put together the final compositions in Photoshop. The subjects were shot separate from the locations.

After showing a couple of the finished photos to one of the unicyclists, he commented, “the pictures look great but they aren’t real practical”. This got me thinking.

In my head I tried to imagine a cowboy riding a unicycle down a dusty road in Reno, Nevada. Cowboys just aren’t unicycle types. The follow-up question to this picture is, “Would the cowboy be rounding up some cattle on a unicycle.” Sounds dangerous, but it’d be fun to watch.

Then there is the Maui photo. Maui is more of a surfer town than a unicycle town. I start to think about the occasional volcano in Hawaii. I can’t imagine a unicyclist trying to out run a lava flow, not very practical.

Then I think about the San Francisco shot happening in real life, someone pedaling to work on a unicycle. A lot of people in this town bike and some don’t even bother to put on clothes. This one could definitely happen in real life. Maybe these pictures aren’t so crazy after all.

Are these images a good use of Photoshop?

Unicyclist in Reno

Unicyclist in Maui

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One Comment Post a comment
  1. Robin Boyce-Trubitt #

    Hey Steve, Always a fun read!!!! I favor the guy in the suit in SF!!

    December 5, 2012

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