I shot an advertising campaign for BikeOne unicycles. The concept of the project was anywhere you ride a unicycle is, “the road less traveled”. The shots were a mix of realism and fantasy which is what I like. To get that, I put together the final compositions in Photoshop. The subjects were shot separate from the locations.
After showing a couple of the finished photos to one of the unicyclists, he commented, “the pictures look great but they aren’t real practical”. This got me thinking.
In my head I tried to imagine a cowboy riding a unicycle down a dusty road in Reno, Nevada. Cowboys just aren’t unicycle types. The follow-up question to this picture is, “Would the cowboy be rounding up some cattle on a unicycle.” Sounds dangerous, but it’d be fun to watch.
Then there is the Maui photo. Maui is more of a surfer town than a unicycle town. I start to think about the occasional volcano in Hawaii. I can’t imagine a unicyclist trying to out run a lava flow, not very practical.
Then I think about the San Francisco shot happening in real life, someone pedaling to work on a unicycle. A lot of people in this town bike and some don’t even bother to put on clothes. This one could definitely happen in real life. Maybe these pictures aren’t so crazy after all.
Are these images a good use of Photoshop?
Vacations are all about down time and relaxing but in Maui it’s hard to put away your camera. One evening I went to pick up some food in the town of Haiku and ran across this unusual fence made entirely of surfboards. The fence looks like a cross between Stonehendge and the Cadillac Ranch. It was a row of colorful surfboards pointing straight into the air for as long as the eye can see.
Surprising discoveries are what makes vacations fun. When you travel to Maui you should expect a few magic moments. This was one. It was late in the day and the boards were glowing amber in the Hawaiian sunset.
I hopped out of the car and started taking some pictures. Eventually, I walked down the driveway and towards the main house to get some information about the fence. Because the location was a little farm in an isolated section of Maui I wasn’t sure if I was going to be greeted with a shotgun or handshake.
That’s when I met Brian. He was house sitting for the owner and greeted me with a big smile. He said lots of people stop by for a visit. He told me the fence was made by Donald Dettloff about 20 years ago. He had a couple of old boards he wanted to get rid of but didn’t want to put them in the landfill. Other surfers saw the small fence and started leaving their boards on his driveway so the fence grew. It now contains over 800 surfboards. It’s the largest surfboard fence in the world.
To my surprise very few stories have ever been published about this fence. On my return to California I sent a set of my pictures to some friends at USA Today. They loved the pictures. They agreed to post them in their travel section on-line. Here is the link to the USA Today gallery, http://www.usatoday.com/media/cinematic/gallery/1605591 Also, there are pictures posted on my website, www.stevelabadessa.com