A good photograph like a good book contains conflict. However, the conflict in a photo is visual, your eyes bounce off the conflicting elements as they explore the image. To communicate the idea of an IPO, Silicon Valley meeting Wall Street, I found using conflicting elements would be my best approach.
While planning the shoot, I decided that for each high tech item I added to the image I’d put in a corresponding Wall Street element. A cigar is offset with high tech Google Glass, a conservative suit is made new with a pixelation filter, and the model’s youthful face is framed with slicked back hair.
This photograph was turned into a visual soup of props and styling that tell the story.