A good photograph like a good book contains conflict. However, the conflict in a photo is visual, your eyes bounce off the conflicting elements as they explore the image. To communicate the idea of an IPO, Silicon Valley meeting Wall Street, I found using conflicting elements would be my best approach.
While planning the shoot, I decided that for each high tech item I added to the image I’d put in a corresponding Wall Street element. A cigar is offset with high tech Google Glass, a conservative suit is made new with a pixelation filter, and the model’s youthful face is framed with slicked back hair.
This photograph was turned into a visual soup of props and styling that tell the story.
Wall Street meets Silicon Valley
The only thing worse than a visit to dentist’s office is a visit to the doctor’s office. No one likes being examined, poked, or prodded.
Recently, I had an assignment to shoot a series of wellness exams. The photos were supposed to be content babies being examined. As the shoot progressed, I couldn’t help but notice some of the most interesting photos were the outtakes.
For this shoot I had 3 pediatricians on set. They did their best to gently perform the exams, but these babies they don’t play fair. They squirmed, they cried, and they grimaced. Their overriding sentiment was, “Enough of this. I want my mama!”
I shot an advertising campaign for BikeOne unicycles. The concept of the project was anywhere you ride a unicycle is, “the road less traveled”. The shots were a mix of realism and fantasy which is what I like. To get that, I put together the final compositions in Photoshop. The subjects were shot separate from the locations.
After showing a couple of the finished photos to one of the unicyclists, he commented, “the pictures look great but they aren’t real practical”. This got me thinking.
In my head I tried to imagine a cowboy riding a unicycle down a dusty road in Reno, Nevada. Cowboys just aren’t unicycle types. The follow-up question to this picture is, “Would the cowboy be rounding up some cattle on a unicycle.” Sounds dangerous, but it’d be fun to watch.
Then there is the Maui photo. Maui is more of a surfer town than a unicycle town. I start to think about the occasional volcano in Hawaii. I can’t imagine a unicyclist trying to out run a lava flow, not very practical.
Then I think about the San Francisco shot happening in real life, someone pedaling to work on a unicycle. A lot of people in this town bike and some don’t even bother to put on clothes. This one could definitely happen in real life. Maybe these pictures aren’t so crazy after all.
Are these images a good use of Photoshop?